BJRNCK Talks Vulnerability, Growth, and Her Next Chapter - °1824 Press Conference
BJRNCK is redefining modern pop with honesty, confidence, and vulnerability. Her newest singles ‘Crazy’, ‘Club’, and ‘Safety’ tell a cohesive story about learning how to love others, and most importantly, yourself. Her conversational lyricism makes each song feel deeply relatable. These singles are setting the tone for her upcoming project, promising a collection of songs that are as relatable as they are bold.
BJRNCK has been working on this project for two years, making sure every detail is specific and intentional. This is the first project where she’s written most of the songs herself, helping her regain confidence in her voice as a musician. Vulnerability plays the biggest role in her songwriting process. She’s embracing honesty in a way that feels almost shocking, making the music cut deeper.
Her latest single, ‘Safety’, inspired by Aaliyah’s ‘Rock the Boat’, has quickly become BJRNCK’s favorite because of its message about finally feeling safe enough to communicate what you want in a relationship. ‘Safety’ is a turning point in the story she’s telling, moving from the chaos of ‘Crazy’ to a place where you’re no longer acting out of fear and can just be on the same page.
Visually, BJRNCK’s music videos reflect the same intentionality. Each one tells its own story and leans into the chaos and emotion of the music. ‘Crazy’ was her favorite video to shoot, while ‘Safety’ is the one she holds closest to her heart. Fashion plays a huge role in her visuals, and even when wardrobe malfunctions forced last-minute DIY fixes, BJRNCK leaned into the moment, another expression of her commitment to authenticity.
Ultimately, BJRNCK wants her music to remind women they don’t have to compromise themselves to be loved. “Sometimes I don’t know what I want or who I am. Other days I know I’m that girl!” she shared. Her upcoming project is honest, bold, and uncut. A collection of songs that capture the highs, lows, and in-betweens of love and self-discovery.
